- 1910 - Birth of our Military Department follows the successful kitting out of officers from a cupboard of military paraphernalia left over from the Boer War.
- 1914 - Outbreak of World War One. Staff slept in the shop to keep up with the demand for uniforms.
- 1917 - Monty Moss, another of George's sons and a member of the business, is lost at the battle of Passchendaele.
- 1918 - Saddlery Department is established in the basement at King Street with the purchase of the highly-respected saddlers Parker's.
- 1921 - Harry Moss becomes a Director at 25 and sets about developing the ready-to-wear business.
- 1924 - King George V's Private Secretary recommends Moss Bros to the first Labour Government for the correct 'levee' dress to wear at court.
- 1934 - Harry Moss becomes Managing Director. The Depression spawns the first of our famous 'frivolous' booklets, 'All at Sea', designed to put a smile on our customers' faces.
- 1937 - Alfred Moss dies, leaving a legacy for quality and innovation.
- 1939 - World War Two, and most of the Hire Department goes into storage. Moss Bros opens branches in strategic locations to serve the needs of the armed forces.
- 1947 - Moss Bros becomes a public company. We open a Women's Department and hire service for eveningwear and wedding outfits.
- 1952 - Death from polio of Graham Moss, Alfred's younger son. Graham, who won the Military Cross in Sicily, was said to be 'another Alfred in the making'.
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